Are you a creator or entrepreneur searching for a simple and effective email marketing tool?
Kit (convert kit) is built for creators like bloggers, YouTubers, and course makers. It helps you easily connect with your audience, automate tasks, and sell digital products.
Over the years, ConvertKit has grown from a basic newsletter tool to a complete marketing solution. You can now build landing pages, create automated email sequences, and even sell subscriptions—all in one place.
But is it the best choice for you?
In this review, we’ll explore its key features, benefits, and drawbacks. We’ll also compare its pricing and alternatives to help you decide.
Table of Contents
By the end, you’ll know if ConvertKit is the right fit for your needs. Keep reading to discover everything this platform has to offer.
ConvertKit Features: A Deep Analysis
ConvertKit stands out as a premier email marketing platform for creators.
Let’s dive into its core capabilities and its performance in detail:
1. Easy-to-use interface
ConvertKit has a simple and easy-to-use design made just for creators. Its clean layout makes it easy to find what you need. You’ll see clear options like Grow, Send, Automate, and Earn to help you get started quickly.
- User Experience: Even beginners will find it straightforward to design forms, landing pages, or emails.
- Supportive Resources: ConvertKit has a helpful knowledge base with step-by-step guides. It’s great for solving problems and learning how to handle more advanced tasks.
2. Automation Made Simple
ConvertKit makes automation simple and powerful with its visual automation builder.
- Pre-Built Templates: You get over 30 ready-to-use templates for tasks like onboarding new subscribers or running promotional campaigns.
- Custom Automation: For more control, you can create your workflows using “if/then” rules. For example, you can send emails or tag subscribers based on their actions.
Example: Imagine someone signs up for your newsletter, downloads a freebie, and gets tagged as a potential buyer. This helps you send them personalized offers and follow-ups.
3. Subscriber Management
ConvertKit makes it easy to organize your subscribers with powerful tools for segmentation and tagging:
- Segmentation: Target your audience with precision by grouping subscribers based on things like engagement or purchase history.
- Tags vs. Segments: Tags track what each subscriber does, while segments group people who share similar tags or behaviors.
- Engagement Insights: Want to know who’s most engaged? Features like subscriber scoring highlight your top contacts, but these are available only on higher-tier plans.
4. Content Creation and Personalization
ConvertKit’s email editor is simple but gets the job done with these features:
- Templates: Choose from over 20 responsive email templates that look great on any device.
- Personalization: Add subscriber names or custom details to make emails feel personal. For advanced options, you may need basic coding skills.
- A/B Testing: Easily test different subject lines to see which one gets more opens.
5. Forms and Landing Pages
ConvertKit makes it easy to grow your audience with customizable forms and landing pages:
- Templates: Choose from different types like inline forms, slide-ins, and sticky bars.
- Customization: Quickly edit colors, text, and images to match your brand’s style.
- Triggers and Display Rules: Show forms based on actions like scrolling or trying to leave the page, helping you get more sign-ups.
6. convertkit Monetization Features
ConvertKit stands out by offering built-in eCommerce tools perfect for creators:
- Digital Products: Sell items like eBooks, courses, or paid newsletters directly on the platform.
- Integrated Payments: Connect with Stripe for secure payments and get paid weekly.
- Fees: A small fee of 3.5% + $0.30 per transaction makes it great for small digital businesses.
7. Convertkit Integrations options
ConvertKit connects easily with over 100 tools to help you manage your business:
- eCommerce, Webinars, and CRMs: Works with platforms like Shopify, WooCommerce, WebinarJam, Demio, and Monday.com.
- Zapier Support: Link ConvertKit to almost any app for custom workflows.
- Developer API: Available for advanced users, but not as beginner-friendly as other options.
8. convert kit Customer Support
ConvertKit offers several ways to get help when you need it:
- Live Chat & Email: All paid users can access support, and Pro plan users get priority responses.
- Community: Join active forums where creators share tips and advice.
ConvertKit Pricing Plan: Free Vs Premium
Choosing an email marketing platform means balancing pricing and features. ConvertKit is perfect for creators, with easy pricing plans for both beginners and growing businesses.
Let’s look at their plans and how they compare to others.
(I): ConvertKit Free Plan
Features Included in the Free Plan
ConvertKit’s free plan is ideal for those starting their journey in email marketing. Here’s what it offers:
- Up to 1,000 subscribers.
- Unlimited emails per month.
- Basic email automation and forms.
- Access to landing pages with customizable templates.
- Audience tagging and segmentation.
Benefits for Beginners
- Risk-Free Start: Try email marketing without any financial commitment.
- Creator-Friendly Tools: Easy automation and landing pages for bloggers, podcasters, and creators.
- Smooth Upgrades: Upgrade to paid plans as your audience grows.
(II): ConvertKit Paid Plans
Overview of Pricing Tiers and Features
ConvertKit’s paid plans suit creators who want advanced tools for engaging and monetizing their audience.
Creator Plan
- Price: Starts at $15/month for up to 300 subscribers.
- Features: Unlimited emails, advanced email sequences, automation templates, and integrations like Shopify.
Creator Pro Plan
- Price: Starts at $29/month for up to 300 subscribers.
- Features: Everything in the Creator plan, plus subscriber scoring, advanced reporting, and priority support.
Value for Money Analysis Compared to Competitors
ConvertKit offers competitive pricing for its feature set, especially for creators. Here’s a comparison:
- MailerLite: $10/month for 1,000 subscribers, but fewer creator-specific tools.
- Mailchimp: $17.50/month for 1,000 subscribers, with a stronger focus on e-commerce than creators.
- Flodesk: $35/month, offering unlimited emails but fewer automation options.
(III): ConvertKit for Nonprofits
Discounts and Special Offers for Nonprofits
ConvertKit provides unique support for nonprofits:
- Free for Small Teams: Up to 300 subscribers without cost for eligible organizations.
- Discounted Rates: Reduced pricing on paid plans for larger subscriber bases.
ConvertKit Pricing Compared to Competitors
Pricing Comparison Table
Here’s how ConvertKit stacks up against other email marketing platforms:
| Platform | Starting Price (300 Subscribers) | Free Plan? | Key Features |
|---|---|---|---|
| ConvertKit | $15/month | Yes (1,000 subscribers) | Advanced automations, audience tagging, creator-specific tools |
| MailerLite | $10/month | Yes (1,000 subscribers) | Dynamic campaigns, HTML editor, automation |
| Mailchimp | $13/month | Yes (500 subscribers) | Smart recommendations, analytics |
| Flodesk | $35/month | No (Free trial only) | Unlimited emails, visually stunning templates |
Pros and Cons of ConvertKit
Pros
- Creator-Friendly Design: Made for content creators like bloggers, podcasters, and influencers.
- User-Friendly Interface: Simple, clean dashboard that’s easy for beginners to use.
- Powerful Automation: Advanced email sequences and templates to save time and improve targeting.
- Unlimited Emails: Send unlimited emails even with the free plan, unlike many competitors.
- Landing Page Builder: Customizable templates to create landing pages without extra tools.
- Subscriber Tagging: Organize and target audiences based on their behavior or interests.
- Scalable Plans: Easily upgrade as your subscriber list grows.
- Hird-Party Integrations: Works with tools like Shopify, WordPress, and Zapier to expand functionality.
- Great Support for Nonprofits: Free or discounted access for eligible organizations.
Cons
- Limited Free Plan: The free plan doesn’t include key features like integrations, advanced reporting, or automation templates.
- Higher Starting Price: Paid plans start at $15/month for 300 subscribers, which is higher than competitors like MailerLite.
- Basic Template Options: Fewer email templates with limited customization compared to platforms like Flodesk or Mailchimp.
- No A/B Testing in Free Plan: Advanced A/B testing features are only available with the Pro plan.
- No SMS Marketing: Doesn’t offer SMS marketing, unlike some competitors.
ConvertKit vs. Competitors
(1): ConvertKit vs. MailerLite
ConvertKit and MailerLite are both popular email marketing tools, but they cater to different audiences. Here’s a comparison:
| Feature | ConvertKit | MailerLite |
|---|---|---|
| Pricing | Starts at $15/month (300 subs) | Starts at $10/month (1,000 subs) |
| Automation | Advanced visual workflows | Robust workflows, basic UI |
| Ease of Use | Creator-focused, intermediate | Beginner-friendly, simple |
Who Should Choose:
- MailerLite: Ideal for affordability and basic eCommerce needs.
- ConvertKit: Best for creators requiring advanced tagging and automation.
(2): ConvertKit vs. Mailchimp
ConvertKit and Mailchimp have distinct strengths. Let’s compare them:
| Feature | ConvertKit | Mailchimp |
|---|---|---|
| Pricing | Starts at $15/month (300 subs) | Starts at $13/month (500 subs) |
| Automation | Advanced tagging and sequences | Basic to intermediate workflows |
| Ease of Use | Streamlined for creators | Feature-rich, steep learning curve |
Who Should Choose:
- Mailchimp: Choose for advanced integrations and detailed analytics.
- ConvertKit: Go with this if you’re a creator seeking easy-to-use tools.
(3): ConvertKit vs. Flodesk
Flodesk prioritizes design, while ConvertKit focuses on creator tools and segmentation.
| Feature | ConvertKit | Flodesk |
|---|---|---|
| Pricing | Scales with subscribers (from $15) | Flat $35/month, unlimited subs |
| Design | Simple, functional templates | Beautiful, visually stunning |
| Automation | Advanced tagging and workflows | Basic, limited workflows |
Who Should Choose:
- Flodesk: Best for users prioritizing design aesthetics.
- ConvertKit: Ideal for creators who need advanced automation.
(4): ConvertKit vs. ActiveCampaign
ActiveCampaign is a powerhouse for CRM, while ConvertKit shines for creators.
| Feature | ConvertKit | ActiveCampaign |
|---|---|---|
| Pricing | Starts at $15/month (300 subs) | Starts at $29/month (1,000 subs) |
| CRM Tools | Basic audience tagging | Comprehensive CRM and sales tools |
| Ease of Use | Creator-friendly, simple | Complex, robust for businesses |
Who Should Choose:
- ActiveCampaign: Ideal for CRM and in-depth automation needs.
- ConvertKit: Perfect for creators focused on audience engagement.
How to Get Started with ConvertKit
Step 1: Create and Set Up Your Account
- Visit ConvertKit’s website.
- Click on the “Get Started for Free” button.
- Sign up using your email and create a secure password.
- Fill out the onboarding questionnaire to tailor your experience (e.g., type of business, goals, etc.).
Step 2: Set Up Your First Email Campaign
Create a Campaign:
- Go to the “Broadcasts” tab.
- Click “New Broadcast” to start creating your email.
- Select a clean or pre-designed email template.
- Add your subject line, content, images, and links.
- Preview your email and send it to your subscribers.
Set Up an Automation Workflow:
- Navigate to the “Automations” tab.
- Click on “New Automation” and choose a trigger, such as a new subscriber or form submission.
- Build your workflow using a drag-and-drop editor:
- Add actions like “Send Email” or “Delay Timer”.
- Set conditions to create personalized experiences for your audience.
- Save and activate your automation.
Step 3: Design Your Forms and Landing Pages
Create a Signup Form:
- Go to the “Forms” section and click “New Form”.
- Select a form type (Inline, Modal, or Slide-in).
- Customize the form with branding, images, and fields.
- Embed the form on your website or share the link directly.
Build a Landing Page:
- Navigate to the “Landing Pages” tab and click “New Page”.
- Pick a template designed for lead generation.
- Add your headline, images, and call-to-action (CTA).
- Publish the page and promote it on social media or ads.
Step 4: Track Performance Using Analytics
- Go to the “Reports” section to monitor:
- Open rates, click-through rates, and unsubscribes.
- Subscriber growth trends.
- Use insights to optimize your subject lines, email content, and workflows.
Best Practices to use ConvertKit
- Personalize Emails: Use tags to address subscribers by name and target specific groups.
- Test Before Sending: Preview emails to make sure they look good on both desktop and mobile.
- Use Clear CTAs: Make your call-to-action buttons stand out to guide subscribers easily.
- Engage Regularly: Send consistent updates to build and keep subscriber trust.
Conclusion
ConvertKit is perfect for creators and small business owners. It offers powerful tools like visual automation, custom forms, and the ability to sell digital products. The platform is simple to use and performs well.
Should You Choose ConvertKit?
If you’re a creator or small business owner who values easy automation, ConvertKit is an excellent choice. It’s user-friendly and focused on helping you grow. However, if you need advanced design features or have a tight budget, you might want to explore other options.
FAQs About ConvertKit
Is ConvertKit Free?
Yes, ConvertKit offers a free plan for up to 300 subscribers with limited features. You can also try a 14-day trial for access to more advanced tools.
Does ConvertKit Integrate with Other Tools?
Yes, ConvertKit integrates with popular platforms like WordPress, Shopify, and Zapier, making it easy to connect with other tools.
Can You Use ConvertKit Without a Website?
Yes, ConvertKit provides built-in landing pages and forms so you can collect subscribers without a website.
How Does ConvertKit Compare to Mailchimp?
ConvertKit focuses on simplicity and creator tools, while Mailchimp offers a broader range of marketing features and more design flexibility. ConvertKit’s automation is easier to use, but Mailchimp has more templates.
Is ConvertKit Good for eCommerce?
While ConvertKit isn’t designed specifically for eCommerce, it works well for small businesses by automating follow-up emails and selling digital products.
Does ConvertKit Offer Advanced Reporting?
ConvertKit’s reporting is good but not as detailed as platforms like Mailchimp or HubSpot.
Can You Create Custom Email Designs in ConvertKit?
ConvertKit offers a simple email editor, but it doesn’t have as many design customization options as platforms like Flodesk.
